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Team

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Hong Kong Airport

Harry Wright

Sela Skincare

Sorin

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The Chester

The MOD

Hotel Jen

CITIC Capital

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Bacardi Group

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Case Study© 2023

The spirit of brand management

BacardiAsia© 2023

Reflecting the authenticity and character of Bacardi's portfolio

Bacardi Limited is one of the largest privately held, family-owned spirits companies in the world. Originally known for its Bacardi brand of white rum, it now has a portfolio of more than 200 brands and labels.

The company undertakes a wide range of marketing activations – from social media to in-store and duty-free promotions.

They appointed BaseCreate as a brand management partner to help them on an ongoing basis to create and adapt design assets for different brands and seasonal promotions.

"We have found them to be very dependable and trustworthy"

"We’ve worked with BaseCreate for several years on digital, packaging and in-store activations for many of the brands within Bacardi’s portfolio.

Our work together is quite varied and covers a range of marketing channels and languages. We have found them to be very dependable and trustworthy, with an excellent multi-disciplinary design team able to meet requirements in a short time.

We really value their professionalism and ability to keep updated and knowledgeable of new and emerging marketing channels.”

Herman Cheung
Assistant Customer Marketing Manager,
Bacardi-Martini Asia Pacific Limited

BaseCreate

Unit 1908 & 1909, 19/F Dominion Centre 43-59 Queen's Road East Wan Chai, Hong Kong

+852 2868 2793 +852 3586 0792

info@basecreate.com

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