Island of new possibilities

NUSTAR is a premier 5-star integrated resort in Cebu, the Philippines, developed by Robinson Land – one of the largest developers in the country. The resort is redefining luxury with world-class gaming, entertainment, events, and exclusive shopping and dining offerings. Combining an extraordinary island location, the Philippine zest for life, and an unmatched culture of hospitality, NUSTAR Resort and Casino is where families, friends, and business professionals from around the world enjoy the very best that life has to offer – exhilarating entertainment, personalised services, the best of global cuisine, and a luxurious shopping experience.

Robinson Land approached BaseCreate to translate their brand concept into a website experience. Base Creative's core challenge was to define the brand and market personas to capture the vibe and momentum NUSTAR was building in the market.